Brand kit

The post, the play button, the coin.

Our mark is the whole product in one picture: a post with a game inside it, and the coin that comes with it. Everything you need to talk about embedpad is on this page.

embedpad mark
01 · Logo

Use the mark on dark surfaces. On mint or light backgrounds, put it on a Night tile. Leave at least a quarter of its width clear on every side.

On Night. The default.
On Mint, inside a Night tile.
embedpad
Lockup. Wordmark in Geist Semibold, lowercase.
  • Keep it uprightThe card tilt is part of the art. Don’t rotate it further.
  • Never recolorThe coin is always Mint. The card is always grey.
  • No effectsNo outlines, extra shadows or gradients.
  • Min size20 px on screen. Below that, use the coin alone.
02 · Color

Night and Mint, mostly

Dark surfaces carry the product. Mint means money and action: buttons, prices going up, the coin. Gold is reserved for the king of the hill. Click a swatch to copy it.

03 · Type

Geist for words, Geist Mono for numbers

Headlines in Geist Semibold with tight tracking. Tickers, prices, addresses and timers in Geist Mono.

Geist · Semibold 600Games that play inside the post.Body in Geist Regular, 15–16 px, line height 1.6.
Geist Mono · Medium$HOPPY +412%7m8V…ZQV · 0.25 SOL · 00:42
04 · Voice

Say what happens

Short sentences. Concrete verbs. Describe what the person does and what they get. No hype words.

Write thisNot this
Your game plays right inside the post.Revolutionary Web3 gaming infrastructure.
One approval in your wallet.Seamless frictionless onboarding.
The split is locked on chain. Nobody can change it.Trustless, fully decentralized fee primitives.
Pair it with a pump.fun coin.Tokenize your game to the moon.
05 · Cards

Announcements, ready to post

Introducing, update lists, feature spotlights, coin launches, milestones, stats, how-it-works and quotes. Open any card to edit it and download a PNG.

Card studio